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Ciara is “on a mission” as she launches her own skin care line

ABC

Ciara has become a busy entrepreneur during the pandemic, with a fashion house and a rum brand — and now she’s launching her own skin care line.

The “Level Up” singer named her new company OAM, an acronym for “on a mission.”

OAM will debut on September 15 with five products that she’s tested on 96 women of various skin tones.

“I would say this is truly a missing piece in skin care today,” the Grammy winner told Allure. “These products are for all skin types, so that’s why we wanted to do [the clinical testing] with every skin tone.”

The line includes the Vitamin C Hydrating Cleanser,

 

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